this post was submitted on 05 Jan 2024
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This is a bit tricky. It’s almost like those “ask your doctor if ___ is right for you” commercials except they are connecting you to the doctor as well.
The doctors will hopefully not be too heavily encouraged to just prescribe whatever the site/patient recommend without a regular evaluation.
Eli Lily clearly thinks this can boost demand for their medications. Increased, easier access to medical care is a good thing. Making medical care a part of the sales motion probably is not.
Hopefully this will be implemented in a way that leads to good health outcomes.