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WotC - Speeding Up Secret Lair Shipping (magic.wizards.com)

submitted 1 year ago by MysticKetchup to c/[email protected]

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Tl;dr: they're switching from print to demand to limited print runs for Secret Lairs

I can't see how this is good. The few times I've gotten a Secret Lair I found their shipping pretty quick, and limited print runs only encourage scalpers to buy out and jack up the prices. But I feel like Wizards is fine with that as long as it creates more FOMO.

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[–] breadsmasher 3 points 1 year ago (1 children)

I imagine the answer is just “money!” but surely they could do both - an up front print run and then on demand print as well

[–] MysticKetchup 4 points 1 year ago

This is what they have been doing, and it seemed like it removed nearly all of the complaints about slow delivery. Which is why this announcement feels strange