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Amazon Prime Video will start showing ads on January 29th unless you pay extra for ad-free
(www.theverge.com)
this post was submitted on 26 Dec 2023
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Streaming isn't going anywhere, and if anything will likely continue to grow for as cable dies off. It's just going to consolidate and get shittier (ads) as basically things move back to a model more cable-like. Piracy will probably ramp back to like levels for music in the early 2000's, but it will remain a niche. Amazon specifically will see blowback for this, but it's unlikely to move many off of Prime since it's sort of a tertiary benefit to having a Prime membership, and even if it's all you got for your Prime membership, it's still one of the cheapest streaming services.