this post was submitted on 16 Dec 2023
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Games reach Game Pass via deals similar to those offered by Epic. Microsoft pay the publisher a fixed amount, so if it is believed that it beats the proceeds from the projected sales for the given period, there's no reason not to agree to it. In other words, it's all about how much they would offer and how long it would have been since the game release.
It can decrease the value of the game in the customer's mind though, which can result in them being unwilling to buy it at a higher price.