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Don't call me vegan: People more likely to go meatless if food labelled 'sustainable' instead (news.sky.com)

submitted 11 months ago by MicroWave to c/health

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Researchers said changing packaging on meat and dairy-free products, which often proudly tout their vegan status, could result in more people selecting them.

People are more likely to pick a meat-free option if it's not labelled vegan, a study suggests.

Foods described as "healthy", "sustainable" or "plant-based" are all more appealing, according to the University of Southern California.

Its research saw more than 7,000 people asked to choose between a vegan food basket and one with meat and dairy.

The former was randomly labelled "vegan", "plant-based", "healthy", "sustainable" or "healthy and sustainable".

The experiment found people were more likely to select it when the focus was on its benefits (such as "sustainable") rather than its content, though "plant-based" was still more popular than "vegan".

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[–] [email protected] 5 points 11 months ago (1 children)

My wife recently developed an allergy to dairy. There are some decent pizza blends and cheddar jack, but there are also a few that look and taste like melted plastic.

I end up making 2 pizzas (since the other 3 people in the house still eat dairy) and her pizza is more gooey than stringy, but I’ll eat the leftovers of either no problem.

[–] Fleur__ 0 points 11 months ago (1 children)

One thing that made me enjoy pizzas alot more after having stopped eating cheese is to just have it without the cheese (or substitutes). Honestly sometimes I think I prefer it that way as I feel cheese can sometimes smother some of the more vibrant flavors. Highly recommend giving it a go!

[–] [email protected] 1 points 11 months ago

Yeah my crust game has improved and I copied/improved a crust seasoning based on one from King Arthur’s Flour.

Brushed olive oil, seasoning and some brewers/nutritional yeast make really great breadsticks. And I can do it in about 30 minutes start to finish (plus a little more oven preheat time).