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And it's worse for users without ad block. Google is just making YouTube worse. My gf got a 53 minute ad the other day... It looked like it was going to be an entire presentation from that company, I don't remember which because we obviously skipped it.
That’s been around for a while now. Pretty sure the length on skippable ads can be significantly longer than unskippables. I remember once getting the entirety of the Lego movie as an ad once as part of the marketing for the sequel.
I guess it just seems a lot more common now. And the frequency of ads seems a lot higher.