this post was submitted on 04 Dec 2023
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I think it's more related to rising interest rates which hasn't happened for decades now. I don't Spotify is in any real trouble tbh, it's just house cleaning and future planning given the business landscape changes.
I agree that's probably their main issue right now, and they're hardly unique there. You've seen layoffs and belt tightening everywhere as the free money faucets have dried up.
That said, I think the core business model isn't exactly challenging. Similarly to Netflix ten years ago, they're primarily serving content that they don't own, but unlike Netflix, they're probably not going to be able to pivot into content creation unless they want to actually become a proper label, and even then, they'd need big enough stars that other distribution platforms can't afford to not cooperate with them. Otherwise, they're always going to be at the mercy of the labels, though there is some balance, since the labels also need the streaming platforms to at least survive.
And this is why they focus and promote the podcasts so much. Podcasts don't have any label intermediate