644
New study finds bots and fraud farms responsible for 73% of web traffic
(interestingengineering.com)
this post was submitted on 03 Dec 2023
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Technology
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Yeah dead internet. And I hope this news will kill online marketing for good
As long as real users exist on the internet, marketing will follow. If centralized social media will be even more of a shithole than already is, then they will slowly target the decentralized. You won't escape marketing.
But if 73% of traffic is fake, and they monitor traffic to determine sentiment and marketing strategies, then who are they actually marketing TO?
Those left over who are still human.
But you do bring up a great point, what happens when the Internet is nothing but bots/shills?
Man they caught ~~Google~~ evil actors using Google's infra that pumped up view numbers for video impressions and milking advertisers.
They got swindled millions by the 3ve "scandal".
There's botfarms clicking ads and following brands.
There's warehouses full of smartphones that fake download and fake use apps and fake watch video ads....
At this point it's a money laundering scheme. I refuse to believe that those people responsible are that stupid.