To each their own, but I find this decision really misguided.
It's her money, not mine, so whatever, but l do not expect her to turn a profit in, rather the opposite.
In my view, the cross section of "IfR" users and people willing to subscribe monthly is rather small (especially if the money mostly goes to reddit - assuming I could afford it, I, for instance, would rather fund an open system like Lemmy).
And if Apollo's dev Christian Selig decided that it wasn't worth it with an already established paying user base, who already has a strong culture of subscriptions and exaggerated pricings, and one of the highest volume of users, at what probably was the peak usage of the platform; I don't see how a small app like IfR can survive.
That, or Christian made a pretty expensive mistake...
I guess if the app is done and basically works then you might as well add a payment system and at least try to cut your losses. I'd struggle to enthusiastically improve the app after that though.
That comment about "it might not work" really sums up reddit's attitude
I think "struggle to enthusiastically improve the app" is probably an understatement, lol. I doubt this is meant to be a long-term business strategy. It's not like there were any good options here, just her choice of a few bad ones. I wish her luck.