this post was submitted on 25 Nov 2023
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Ubisoft Allegedly Interrupts Gameplay with Pop-Up Ads::Is it a bug or a new approach to ads in their games?

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[–] [email protected] 53 points 7 months ago (9 children)

Ubisoft has responded to the situation, claiming that the pop-up ad for Assassin's Creed Mirage was caused by a technical glitch.

[–] thehatfox 101 points 7 months ago (3 children)

“It was a bug” is the common excuse when an intentional feature backfires.

Loading screen ads seem like an obvious next step of enshittification. They are creeping back into video with ads breaks on streaming, only a matter of time before they are in games too.

[–] ilickfrogs 21 points 7 months ago* (last edited 7 months ago)

Loading screens got shorter as tech improved. Now tech is too fast for proper ads so I bet there's going to be intentional delay time added in the future for more ad impressions.

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