this post was submitted on 17 Nov 2023
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Ketchup posting (lemmy.world)
submitted 10 months ago by Redout to c/pissposting
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[–] dustyData 2 points 10 months ago

Old marketing strat. The idea is just to get people talking about the brand. If the limited-run item doesn't sell, or if there isn't an uptick in the regular product's sales (normally there isn't) it's no big deal. The brand got more staying power in the public's mind. That's what matter.