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Google’s 36% search revenue share with Apple is 3x what Android OEMs get (arstechnica.com)

submitted 11 months ago by [email protected] to c/[email protected]

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Cooperative Android manufacturers only get 12 percent of search revenue

How much more does Google pay for an Apple user than an Android one? A lot. It was recently revealed in the Epic v. Google trial (Google has a few monopoly lawsuits going on) that the highest tier of search revenue share for cooperative Android OEMs is only 12 percent, a third of what Google pays Apple. In terms of total cash amount, it's reasonable to assume Apple gets more total money than many smaller companies but to see the direct breakdown that each Apple user is worth three times more than an Android user is a new insight.

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[–] [email protected] 5 points 11 months ago (1 children)

Is that because it's a closed ecosystem? Google also made the OS for Android, so don't they have a lot of control there?

[–] [email protected] 1 points 11 months ago* (last edited 11 months ago)

But iOS users are, however, usually not technically literate and privacy-conscious enough to

Change their search engine engine
Block ads ads

and usually also somewhat more impressionable by marketing (I mean they bought an iPhone after all) and have higher income