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Nothing Phone builds a blue bubble iMessage bridge while Google and Apple fight over RCS
(www.androidcentral.com)
This is a most excellent place for technology news and articles.
Teenagers today suffer unique threats to their health and wellbeing from technology. It may be super easy for you to say "who the fuck cares about the color" but that is far from the case for US teenagers. Willingly setting yourself apart from the group in high school is a precarious move in the best of circumstances.
And for the rest of us, this goes way beyond the color being used. The SMS/MMS fallback in iMessage offers a terrible experience for non-Apple users. Low quality media, inability to manage one's own memeberships in groups, and no encryption. For those worried about the lack of e2ee: Android users participating in an iMessage conversation don't have that today. You're not losing anything from this solution.
Legal disclosures prove that Apple knowingly uses iMessage in an anticompetitive fashion. It's a moat to keep people from switching away from iPhone. They are leveraging their position in the messaging market to shore up their restrictive phone products. I wish US antitrust enforcement was stronger in this area but until then, I hope Nothing has great success in breaking down this illegal barrier.
How is Apple keeping iMessage an Apple exclusive anticompetitive? That's like saying Google needs to share their search algorithms because they're "leveraging their position in the search engine market to shore up their restrictive products."
In the end, Apple created a service that is massively popular and makes people want to use their products. The fact that US teenagers refuse to use one of their many competitors is hardly their fault. The rest of the world doesn't give a shit about iMessage either.
Google search is available on apple devices though. Same with stuff like Gmail. Imagine if YouTube didn't have an app for iOS and you had to use the browser. That would be worse for consumers, but Google could use it as a way to force people into Android. That's what Apple is doing with iMessage and the whole phone ecosystem is worse because of it, whether you care or not.