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to whom?
who got the money?
The loss is, presumably, the amount of money they spent that year in operating costs, etc.
In business, a loss is when a company’s expenditures are more than its income. It’s not like the money is “lost” as in “missing” or “lost in a bet” at a casino. Truth Social spent more money than it made in 2022, which means they operated at a loss for 2022.
I find it hard to believe that a website the size of Truth Social (i.e. pretty small.... They have a total of 2 million users, a generous 15% of them might be active. It isn't Twitter) managed to rack up $73 million in costs over a single year of operation.
I see two possibilities. Either whoever is hosting them is charging them a stupendously exorbitant amount of money to keep their website online, because they hate them or because they know they have Trump & Co in a vise and can charge whatever they want; or else a lot of "operating costs" look like the inside of various pockets. Perhaps both. Probably both, now that I think about it, though I suspect the latter quite a bit more.
It's easy to do if it's a grift for paying kickbacks by paying well over market rate for services that you can pad the numbers on easily.