this post was submitted on 10 Nov 2023
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Maybe (HBO) Max Just Isn’t Worth It (www.wired.com)
submitted 1 year ago by L4s to c/technology
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Maybe (HBO) Max Just Isn’t Worth It::Warner Bros. Discovery's latest earnings call reveals Max shed 700,000 subscribers in the past three months, even as it made money. That might work for Wall Street, but what about viewers?

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[–] [email protected] 24 points 1 year ago* (last edited 1 year ago)

Netflix seems to hold on to content for as long as possible, but HBO is going the route of removing content to avoid paying residuals to cast and crew. Frankly, because of that terrible decision, I'm relieved to see people leaving. That's right; I subscribed and they removed West World right as I started it. I'm bitter, but mostly, that's just a nasty thing to do to the cast and crew of shows that people love.

Also, side tangent. What the hell is with modern marketing firms getting into the brains of c-suites and talking them into destroying their brand? I mean, "Max"? WTF? HBO has been a household name since the 80s; everyone knows it, there was no need for a change. You know what Max is to most people? Cinemax, another household name from the 80s. Just stupid.

Every time I go to buy cat food I have to hunt down the bag, because some asshole talked them into a logo/design/name change. They're changing something their customers look for, because some marketer is rattling around in their heads. It's maddening.

People ask me where my wife works, and I can't remember the name, because some marketer talks them into a revamp every 2 years.

Did everyone just graduate from the Elon Musk School of Dumb Marketing Decisions? PLEASE STOP, DAMMIT!