this post was submitted on 02 Nov 2023
19 points (80.6% liked)
Apple
17502 readers
77 users here now
Welcome
to the largest Apple community on Lemmy. This is the place where we talk about everything Apple, from iOS to the exciting upcoming Apple Vision Pro. Feel free to join the discussion!
Rules:
- No NSFW Content
- No Hate Speech or Personal Attacks
- No Ads / Spamming
Self promotion is only allowed in the pinned monthly thread
Communities of Interest:
Apple Hardware
Apple TV
Apple Watch
iPad
iPhone
Mac
Vintage Apple
Apple Software
iOS
iPadOS
macOS
tvOS
watchOS
Shortcuts
Xcode
Community banner courtesy of u/Antsomnia.
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Apple uses expensive film camera plus hundreds of thousands of dollars of “pro studio” equipment to make a video: no one bats an eye.
Apple uses an iPhone plus hundreds of thousands of dollars of “pro studio” equipment to make a video: everyone goes apeshit.
And it’s not even that much. The crane is probably rented.
Staff costs aside you’re probably looking at $40,000 tops which is cheap cheap cheap for production costs
And if you don’t have $40k, rent everything except the phone and make your movie. Easy.
Apple wouldn't be renting anything and the staff are probably very well paid.
They pay professionals who could work in the best paid positions in the industry and get them to film year round on projects like this - it's part of their R&D process for software like Final Cut Pro/etc.
And it seems it's also part of their R&D process for the iPhone camera.
Everyone rents gear, from the biggest Hollywood films down. The biggest blockbuster you can think of was shot and edited on rented gear.
Nobody buys a techno crane and just puts it in a storage room in Apple HQ.