Environment

I dunno, I think it's doable. The messaging, that is. Problem is who owns the messaging service, and do they want to comply. I'm old enough to just remember the ozone layer. Everyone cared! Worldwide. No one fought the message. We all chipped in. And it worked. The problem isn't that people don't or won't care, it's serving them an effective message and that won't happen when the people who own the media, own the mines.