this post was submitted on 26 Oct 2023
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A big part of this is also that the auto industry is increasingly steering people to buy big, expensive, profitable trucks over smaller, saner, more reasonable vehicles (that they earn less profit on).
It's not just that consumers "want" these vehicles. Consumers are being pushed to want them.
There's a reason Kei-style trucks basically do not exist in the US -- because they're cheap and useful and the automakers thus dare not allow them.
Vehicles classified as light duty trucks in the US are also not subject to such strict emissions standards. Many crossovers are classified as light trucks despite being the same platforms as sedans, but because the classification is different the crossover can cut costs the sedan can't at the expense of emissions. And because of this for a while now "light trucks" have composed the majority of vehicle sales in the US.
It's confusing that vehicles get favorable treatment from the EPA simply for being taller. Sounds like industry lobbying happened to me since SUVs are conveniently also well known for having the best profit margins.