this post was submitted on 18 Oct 2023
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That’s revisionist history. “Mac” and “Linux machine” were used to distinguish them from the overwhelming majority of windows computers that were commonly referred to as PCs years before the “I’m a Mac/Im a PC” ads. As I said, Apple simply leaned into that already established trend. I remember when I was in high school around the turn of the Millenium, vendors like CompUSA would have an Apple section separate from the PC section. Apple was nowhere close to the largest corp in the world back then, and they did not have the selling power to make any retailer follow their ample propaganda until much much later.