this post was submitted on 13 Oct 2023
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Movies and TV Shows
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This is a goddamn travesty to a wonderful movie that won all the awards at the Oscars.
For comparison, Barbie got $1.43B. While I'm sure it's a great movie in its own right, it shouldn't be making 10x as much as one of the most creative movies made in the last 15 years.
I really didn't get the hype for that film personally and am not surprised it didn't find a wide audience. Same with most of their films. I enjoyed a ton of them, but they aren't suited to the mass appeal box office draws for monetization.
It surprised me too, I had figured it was going to be their #1 movie, but I was expecting something like $300 million at least.
This is why:
It originally opened in 10 theaters. That's it. It averaged $20K per theater, but still, only 10.
A few weeks later, when it went wide, it was still only in 1,250 theaters.
https://www.boxofficemojo.com/release/rl3861218049/?ref_=bo_da_table_6
It expanded up to 2,220:
https://www.boxofficemojo.com/date/2022-04-15/?ref_=bo_da_nav
But it was competing with Sonic 2 and Secrets of Dumbledore, both of which were in over 4,000 theaters.
It never played in more than 2,220 theaters.
By point of comparison, Barbie LAUNCHED in 4,243 theaters.
https://www.boxofficemojo.com/release/rl1077904129/?ref_=bo_tt_gr_1