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When did paid podcasts become a thing? (self.technology)

submitted 1 year ago* (last edited 1 year ago) by reddig33 to c/technology

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Half the podcasts in my queue have suddenly become paid subscriptions. Meanwhile the overall industry is losing listeners. Seems like a lousy business model to not offer a free with ads feed. What a bizarre trend.

https://www.deseret.com/entertainment/2023/2/9/23592684/decline-of-podcasts#:~:text=Monthly%20listenership%20to%20podcasts%20seems,podcasts%20has%20fallen%20as%20well.

https://www.marketingbrew.com/stories/2022/03/28/monthly-podcast-listening-is-down-for-the-first-time-in-almost-a-decade-according-to-study

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[–] monkeytennis 6 points 1 year ago* (last edited 1 year ago)

A shameful culprit IMO was the Kermode and Mayo film review. Two wealthy broadcasters (one extremely wealthy) who left the BBC, created an objectively worse show, half of which immediately went behind a paywall. Then they started voicing atrocious adverts and wingeing that people should pay so they could keep the lights on.

They could easily have experimented with a Patreon, but the arrogance was clear.

The only upside was that I felt no pain in dropping them like a stone, but I do miss the old show and never found a good replacement.