this post was submitted on 10 Oct 2023
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Ehhhh I’m not so sure. Adblockers don’t stop on-air reads, for starters. I’m not saying you’re entirely wrong but I’m also not sure it’s impacting the creators as much as it impacts YouTube’s vacuuming our telemetry data.
And you know what? I watch on-air reads, when they're good. Simon Whistler does a great job, so does Aging Wheels, and Jay Foreman, and a bunch of others. You want me to watch an ad, all you have to do is make it entertaining. That's clearly possible, because some people do it.
That's where everyone gets ad data wrong. Youtube doesn't really care if you watch an ad or not. The ad buyers do, and so Youtube keeps them happy by doing things like disallowing adblockers, but Youtube doesn't give a shit about BolexForSoup. Your age, your sex, your location, and the last time you upgraded the Macbook you are logging onto their site with, that's what they want to know. They want to sell your data, not you. They will add your biological and technological distinctiveness to the pile and sell the whole pile. No one will care who you are. You are the product, and Youtube just needs to make sure your ingredient label is correct.
They charge ad buyers per imoression. They care if you see and especially if you click on the ad.
Exactly. And I like to keep it as opaque as possible! If a creator does an ad read, I watch it. Idgaf.
Look at what you're defending.
I'm not defending anything, I'm stating fact.