Buildapc

I'm not ready to upgrade yet but I'm just wondering how bad the 3090 memory issues are, and what can reasonably be done about it. I asked once before and the response was basically "there aren't really any good options to deal with it", but I have a hard time believing that some heatsinks wouldn't take care of the issue. So I guess, what are my options? Is the 3090 so bad that I should just avoid it?