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I get the feeling they're trying to get rid of that feature, whenever I try to download something there I have to jump through an increasing number of hoops to get the download option to appear.
I'm fairly certain it's been the same number of hoops to get there. Same with actually trying to buy it specifically.
But yeah, its so sequestered away that honestly, I'd probably just outright pirate it if it wasn't for the fact that it's readily available on release and I'm familiar with the methodology of it.