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For those who work in companies that subscribe users to emails, when users unsubscribe, what portion of them say they "never signed up for this"? (self.asklemmy)

submitted 11 months ago by snek to c/[email protected]

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Obviously not looking for hyperaccurate answers, just in general, how many people tend to unsubscribe from promotional emails and how many tick the option "I never signed up for this"?

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[–] [email protected] 2 points 11 months ago* (last edited 11 months ago) (1 children)

I suspect you don't have opt out.

well you are wrong, I do have that, its at the top and bottom of evrry email (edit for clarity: the top link is often handled by the email client, not hard-coded by me, under some circumstances it doesnt always appear, but the footer one always does) as well as a link to our privacy policy, as it's mandated by CAN-SPAM amongst others, and we have further options if the company is flagged as needing HIPAA, GDPR, GLB, CCPA etc - which also trigger different email headers and footers.

I even have a weekly automated pass of replies to emails to check for common phrases indicating they want out like "unsub" "do not" "please stop"

I once had to pull a(n old, different) company out of email blacklists by working very technically with SPF/DKIM/DMARC engineers and issue whole new security certificates across a wide range of web domains so I know full well the impact of non compliance

[–] [email protected] 1 points 11 months ago

Nice, sounds good that you allow unwilling customers to opt out easily. Didn't expect that one.