Technology
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I'd argue that the FCC's recent Broadband Consumer Label proposal is more important. Part of the problem with broadband as a market is that providers are able to bury the true cost and product under reams of legalese that no one ever reads. Economists refer to this as asymmetric information, where one party to a transaction has vastly more information than the other. Forcing providers to show all costs and restrictions up front would go far in preventing them from fooling customers.
I would also like it to be harder for providers to change their rates. It's frustrating to constantly have rates jacked up when I'm not seeing much of an increase in service. I finally left Comcast over their rate increases and calls trying to upsell me on services I had no interest in.