this post was submitted on 20 Sep 2023
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Unfortunately, bad ads suck. Many advertisers with a lot of money don't care, they just target everyone, so you see ads about things you have no interest in. Or a site uses an ad platform that doesn't allow such accurate targeting (but they pay the website more for showing them) and you get horrible spammy ads.
As fucking annoying as Google ads can be, they're still better than the competition because they actually have strict rules and regulations about what you're allowed to show.
For most of my customers, they make at least double their money back on ads, because we make sure it's super narrow focus and only people who are already interested should be seeing the ads.
This highly depends on the site of course, if their site looks untrustworthy or bad in some way, nobody will buy their product or service, so we're super clear about that up front. This also ensures we're always working with legitimate businesses too.