this post was submitted on 14 Sep 2023
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Unity will quietly waive controversial fees if developers switch to its ad monetisation service - report (www.eurogamer.net)
submitted 1 year ago by [email protected] to c/technology
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A fresh report into Unity's hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity's own LevelPlay ad platform.

The report quotes industry consultants that say this move is an "attempt to destroy" Unity's main competitior in this field: AppLovin.

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[–] [email protected] 2 points 1 year ago

It was a private company back then so I don’t think there is financial info available. But at least it seems that the reports they filed for IPO indicated they had made loss for a few years prior.