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A reminder in the age of the Fediverse: if you're not the customer, you're still the product.
(slrpnk.net)
OP was taking about Tumblr, but I think it applies even more to the Fediverse: users need to develop an ethos of paying to support the sites they use. Otherwise advertisers pay the bills and call the shots.
It is starting to look like a universal basic income that motivates people to continue participating in the community, for which the people using the service pay a small tax/fee that nobody can avoid. ๐ง