this post was submitted on 07 Sep 2023
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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them (www.thedrive.com)
submitted 1 year ago by L4s to c/technology
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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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[–] ammonium 0 points 1 year ago (1 children)

But instead of passing the economic gain to the customers, they arbitrarily lock it to maximize profit.

In a perfect market those things are the same, that's the beauty of capitalism. By software disabling features they can lower prices for customers who don't want them and asking higher prices of people who are willing to pay for it.

Obviously perfect markets don't exist, but cars are a super competitive market.

[–] [email protected] 2 points 1 year ago

By software disabling features they can lower prices for customers who don't want them

They aren't lowering the price.

BMW's costs are the same, so the base price must support the manufacture with all the options included. Options are 100% profit on top of the base model.

It's not even like we're talking about software development that needs a lot of investment. If you were talking about self-drive, then I can see the justification. That R&D can be paid for just by the people who have bought it. Not for Aircon seats. Not for carplay / android auto.

Artificial SKU creation should not be supported.