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Why specifically a Lego branded community? (self.lego)

submitted 1 year ago by Aurix to c/lego

27 comments fedilink hide all child comments

With more and more alternatives appearing to Lego which also increase in variety and even surpass at times Lego quality, why focus just on this company for a brick building community? I for example have been badly burned by Lego's handling of the Mindstorms brand and there are more compatibility broken product lines from Lego.

Is posting other brands alright here? Will it lead to unpleasant conflicts from Lego, if their brand name is used?

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[–] Aurix -2 points 1 year ago (1 children)

That's a problem in some ways. Lego alternatives are legal and simply competing products. Continuing to equal a whole product category to one brand is not helpful. It might have been a colloquial decision and be fine like you suggested. Unfortunately, Lego takes legal action against such attempts.

I understand the intentional misnaming of competitor products as Legos (not "Lego" mind you) in this incident, but the lawyers advocated for a video takedown. And I feel this community could be threatened by this as well. https://www.lto.de/recht/hintergruende/h/held-der-steine-lego-abmahnung-gattungsbegriff-markenrecht/ Unfortunately it is in German, but it continues a very detailed lawyer's perspective of what happened there.

[–] [email protected] 2 points 1 year ago

Lego alternatives are legal and simply competing products.

Well, not all of them are. Some are just blatant rip-offs and copyright violations.