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Other apps like Dispo, Poparazzi, and Locket have all used various gimmicks to try and recapture social media's halcyon days — each had a moment in the sun at the top of the US Apple app-store charts — but none have truly broken through.

For instance, the content creator Nina Haines launched a group called SapphLit, a self-described "sapphic book club born out of the queer BookTok community."

Victoria Johnston, a 22-year-old software engineer, imagines the ideal social-media platform as a "safe space where people can just connect and you don't feel pressured to have a big following or a presence or be really well known."

And as more users and creator communities migrate toward closed spaces, the behemoths like Instagram are also trying to capitalize on this reality by introducing features like paid-subscription services that offer exclusive group chats.

Lia Haberman, an adjunct professor at UCLA Extension and an advisor for the American Influencer Council, said that Gen Alpha, the age cohort of 13 and younger, are "not embracing traditional social-media platforms and customs."

It's hard to know how the change will affect the online atmosphere over the long term — some evidence suggests the shift will create a healthier digital experience, but it also risks further dividing people into like-minded echo chambers.

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