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It's not just you — no one is posting on social media anymore (www.businessinsider.com)

submitted 1 year ago by L4s to c/technology

183 comments fedilink hide all child comments

It's not just you — no one is posting on social media anymore::Social media is on the decline. Instagram is all ads. No one's posting on BeReal. TikTok is for influencers. The new place for sharing: group chats.

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[–] [email protected] 29 points 1 year ago (1 children)

My big take away is that social media as we know it is likely generational

I don't think that's the right takeaway. The demographics of certain platforms may be skewed, but people who for example were active on Facebook 10 years ago still exist, they're just posting a lot less.

I think engagement is down across the board because of various reasons: the continuing crappification of the various platforms, people are starting to realize the risks of oversharing and public sharing, people are getting turned off about loud toxic discussion, people are becoming aware that their data is being mined by faceless corporations who don't have their best interest in mind, in short all the negatives of these platforms have become more obvious to the average user.

[–] [email protected] 5 points 1 year ago (3 children)

but people who for example were active on Facebook 10 years ago still exist,

What happens when they die?

[–] [email protected] 3 points 1 year ago* (last edited 1 year ago)

Posting mostly drops to zero. Sometimes a family member will post on their account.

~~Death of the account holder has not been well managed.~~

Edit: what happens to the account after the person dies is not well managed.

[–] [email protected] 3 points 1 year ago (1 children)

So are you suggesting that posts are down because the people that were making them are dying off? I have my doubts about that one.

Facebook's demographic isn't skewed enough towards old people and it hasn't existed for long enough for that to be a significant effect.

I mean, it isn't as if octogenarians and septagenarians were making the bulk of Facebook posts 10 years ago, is it? The bulk of the people on Facebook are currently in the 18-44 range, and the 65+ group is actually a very small fraction. Source: https://www.statista.com/statistics/376128/facebook-global-user-age-distribution/

I would also like to remind you that Facebook started as a way to connect college kids in 2005. Those kids are now in their 30s or early 40s and very much still around. They've just given up on Facebook.

[–] [email protected] 9 points 1 year ago

So I was one of those back in 06 and I’m in my mid to late 30s now.

I don’t use Facebook anymore and stopped using Facebook a decade ago because of all the timeline changes.

My guess is they’ve continued to make the timeline stuff worse and worse and that’s why people stop posting cause you don’t actually see each others posts half the time it’s filled with random suggested shit.

[–] [email protected] 1 points 1 year ago (1 children)

You're talking about people in their 30s and 40s. Death won't be much of an issue for a few decades.

[–] [email protected] 1 points 1 year ago

I’m thinking along those timescales.