this post was submitted on 30 Aug 2023
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Advertising works on everyone. Just there are those of us that don't impuls buy and look into and research the interesting product they just seen an ad for, before buying. But billboards those annoy the shit out of me. Like I know McDonald's exists and there is a 70% chance there is one at the next exit, why do I need 4 billboards telling my there is a McDonald's coming up in 5 exits?
Those billboards aren't for you, they're to remind the kids in the back that McDonald's exists.
Because an alarming amount of drivers are doing any number of things besides looking out of the windshield and probably missed 3/4 of them.
And this is why there’s a row of billboards advertising a sex store near me. I think there’s like 10 of them, and there’s always at least one with an anti-porn Jesus message in the mix. It’s kinda glorious.
But billboards should be banned. They are a distraction, they ruin otherwise pleasant scenery, and we just don’t need the ads. We get enough ads, damn.
I agree but it is a tough one to police. If your business is next to a road, can you advertise from there? What signage you allowed to put up? Only your own? What if you have two business on the same property? Both get a sign? What if you sell McDonalds a 5% stake in your land?
But they are an eyesore. Hate them.
Not really that tough to police, they just need to put more robust and consistent regulations in place. There are already many regulations on building signage, and if billboards would be banned they would need to fully define what was banned so.. I don’t see this actually being that much of a problem.
For example, specifically the accessory vs advertising section: https://www.signsny.com/blog/nyc-signs-rules-and-regulations
If you own the property, you can put whatever you want on it.
Usually businesses next to public roads do not own property a certain distance from the road.
Same reason there are coca-cola ads even though everyone knows about it.
These companies know the value of dominance in the advertising market. The more we see their ads, the more successful we think they are and the more acceptable it becomes to use their services.