this post was submitted on 27 Aug 2023
675 points (97.6% liked)
Technology
55701 readers
4076 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
They are personalised by the "bucket" that data collection companies like Google or Facebook placed you into based on profiling. Browsing and search history is only one of the factors that is taken into account when you are profiled, there are myriad more ways to collect data about you.
And then what ads you see is determined by what advertisers think your "bucket" wants. If you are male in your 20s living in rural USA and advertisers think that males in their 20s living in rural USA are interested in guns, then that's what you will see - even if you never clicked on gun ad or searched for guns on Google.