this post was submitted on 25 Aug 2023
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While Analogue is very cool, it’s actually a really inefficient way to release a product and will never happen at scale.
A software emulator can be an excellent user experience.
I mean, does it need to happen at scale? How many people are clamoring to replay Atari games with real cartridges who haven't been satiated by the many previous releases at much cheaper price points? FPGA would at least make them stand out from those other attempts and might have gotten me to bite the bullet.
Analogue seems to do OK and has a much larger built-in audience (more nostalgia for NES era and newer). And their 16-bit consoles have been around the same price point as this.
This looks well-designed, but I think it's a misfire at the conception stage based on its (presumed) intended audience.
Atari wants higher profit margins, it wouldn’t be realistic in any capacity.
Also Analogue has had a hard time shipping any units. An FPGA is the wrong product for a large company making a simple product.
Not to mention projects like the analogue pocket were a huge undertaking of many talented and dedicated individuals with the goal of fufiling a dream product. This works for a small team but not so much for a large corporation who's only motivation is profit.