this post was submitted on 25 Aug 2023
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Wether it's centralised isn't really the main issue with these platforms. It's their For-profit nature. Running a social platform in a for profit manner, is incredibly hard to do - only one company has been known to succeed, YouTube.. and they stopped reporting their earnings in 2015, so no one can tell if it's still profitable or not.
If you are a not for profit company trying to create a social platform, you've got more of a chance of it working. However if you're not for profit doing this, you need to release the soource code. That way if you decide to restructure into a for profit entity we can fork it and save said platform.
Decentralization is the result of the requirements of financing large userbase not for profit platforms in a sustainable way - it actively spreads the cost load across multiple not for profit servers. Allowing donations to be the income driver of the platform right from the beginning. Being not for profit requires that you only ever aim to cover the costs of running the servers - it doesn't require you to offer any additional services in order to increase revenue, or systems in order to lock people in.
The fact that the data is spread across this server network, inherently making data breaches worth somewhat less than a megalithic platform is literally just an unintended side benefit, despite the fact it's a little bit mitigated as a result of caching requirements.
The thing is, a for-profit platform can look at this financing model and try to twist it to their moneymaking advantage - just look at bluesky. It gets nonprofits to host services, while keeping a tight grip on the algorithms, by providing a library of them to "choose" - the source code is closed, as a result it's nearly impossible to tell if these servers are reporting analytics and data back to the central service (covered by the centralised algorithm provider and sign up system) for data collection and data sales.
A decentralized platform like that, allows the company to offload hosting costs by taking advantage of independent nonprofits, while also getting to make a huge profit by selling a fucktonne of data mined from these servers.
Also it removes the need for advertising providers be on the platform, which is a benifit not only because people don't like ads, but also because advertising companies are fickle and very hard to meet their brand safety demands and retain them. Advertising revenue is rarely stable or reliable.