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Epic Games Store is offering developers 100% of revenue for six months of exclusivity
(www.videogameschronicle.com)
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Or they could make a launcher that offers features that Steam lacks.
Or even just has the same features. The EGS launcher is hilariously bad. It’s barebones and intentionally difficult. It’s basically just a shell for their website API, when then raises the question of why they even have a launcher when it’s just a glorified browser.
And the lack of a shopping cart on their store is just plain aggravating. Maybe I don’t want to do a purchase for each individual game/DLC. But I’m sure they did a focus study somewhere, which found that having a shopping cart encourages people to second-guess their purchasing decisions. Like if you allow people to cart things, they may rethink some/all of those purchases once they get to the final checkout screen and see the grand total. So instead, they’ve opted to make the user experience worse, by forcing you to immediately check out for every single individual item.
Not that I want to defend EGS here, but I would like to point out that they actually have had a shopping cart for a bit now. Hilarious how long it took them to implement, but they do in fact have one now.
What's even more hilarious is they have had one in the Unreal Engine store for much longer.