this post was submitted on 17 Aug 2023
2595 points (97.4% liked)

Technology

59693 readers
5090 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago
MODERATORS
L3s
[email protected]
[email protected]
L4s
enu
2595
As Twitter destroys its brand by renaming itself X, Mastodon user numbers are again soaring | TechCrunch (techcrunch.com)
submitted 1 year ago by Frostwolf to c/technology
341 comments fedilink hide all child comments
 

It's not just lemmy that's benefiting from Elon Musk.

you are viewing a single comment's thread
view the rest of the comments
[–] some_designer_dude 14 points 1 year ago (1 children)

Imagine your favourite fancy restaurant suddenly adopts an extreme “Batman” theme. Same food, but just hardcore decorated a la the Dark Knight. You’d probably still go there, but you’d have a different time. And you’d reconsider the types of people you’d bring there, etc.

Brand is far more than the logo in the top corner, and I think marketing textbooks are going to use Twitter -> X as an example of how not to do things.

[–] MajorHavoc 9 points 1 year ago* (last edited 1 year ago)

Now I'm imagining meeting a professional contact at a classy Italian sit down place, but the waitress greats us with a deep gravely "I'm Batman."

Thank you for building that moment for me. And yeah, I see exactly your point now. If I hadn't already left X, I would be concerned about sharing a personal and professional brand with it.