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The Internet is not forever after all: CNET deletes old articles to game Google (arstechnica.com)

submitted 1 year ago by fne8w2ah to c/technology

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[–] slipperydippery 59 points 1 year ago* (last edited 1 year ago) (3 children)

It looks like they misunderstand how to improve their SEO ranking

In fact, on Tuesday, Google's SearchLiaison X account tweeted, "Are you deleting content from your site because you somehow believe Google doesn't like "old" content? That's not a thing! Our guidance doesn't encourage this. Older content can still be helpful, too. Learn more about creating helpful content."

[–] SpaghettiYeti 28 points 1 year ago

They really don't. They're going to hurt their domain authority and back links.

It's more valuable to make an update to past pages because Google sees it as useful content that is being maintained.

You're supposed to make tweaks once a year so it's not stale, not nuke yourself.

[–] [email protected] 22 points 1 year ago

TBH this doesn’t make me certain this tactic won’t work, Google hardly seems to know how their SEO works. They sorta intentionally do this so they can blame anything suspicious on their black box, “AI”.

[–] drekly 1 points 1 year ago

Yeah I own an SEO business and that's not how any of this works