this post was submitted on 04 Aug 2023
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In this particular case I think this was a one off where they needed to make the car cheaper so that it was eligible for some rebate. To do that they took the model 3 they were already making, software locked the rear heated seats, some battery capacity, and maybe some other stuff, then sold the car for just under the limit. Then of course they added the option to pay to unlock these features.
As far as I know, they are not doing this kind of thing today besides unlocking some performance, but I could be wrong. Even with the performance I think the cost mostly covers the extra stress breaking stuff under warranty.