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F1 Rumour: Huge Fashion Brand To Take Over AlphaTauri Title Sponsorship Rights (www.si.com)

submitted 1 year ago by [email protected] to c/formula1

16 comments fedilink hide all child comments

It has been reported that Hugo Boss will be taking over the title sponsorship rights of the AlphaTauri team.

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[–] cjsolx 12 points 1 year ago (1 children)

Being able to control 4 seats is so valuable to RBR that I can't imagine anyone offering an amount that RB finds suitable. I think the sister team is here for the long haul.

[–] krische 5 points 1 year ago (1 children)

I'd imagine if you're a young driver, you want to choose Red Bull's academy because it gives you a much higher chance of actually getting an F1 seat compared to Ferrari, Mercedes, etc. This means Red Bull basically gets first pick on every up and coming driver.

[–] BURN 4 points 1 year ago

And it shows too. Nearly half the grid has come out of the RBYDA. There’s just such a higher chance of getting into F1 that it’s hard to pass up, even if they only get short stints to prove themselves.