this post was submitted on 24 Jul 2023
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Mastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochko (asumetech.com)
submitted 1 year ago by [email protected] to c/technology
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[–] [email protected] 17 points 1 year ago

Now? This isn’t Twitter anymore. It may look and feel like Twitter did yesterday, but this is the moment where people stop and look around and ask “What happened?”

I think this is the main thing. It's like, why draw so much attention to this thing that people liked fine before and which you want to mutate into some sort of hypermonetized cyberpunk dystopia omninetwork? Changing the name to something vague and edgelord is like a big giant sign that says, "REEVALUATE YOUR RELATIONSHIP WITH THIS APP RIGHT NOW!"