this post was submitted on 24 Jul 2023
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With Facebook Threads being the new kid on the block and after all the bad publicity, rebranding Twitter was probably seen as a good PR move.
It feels like Musk believes that its more important for people to talk about Twitter than actually to use it.
Or it would be in a parallel dimension where reactionary panic moves that are also stupid when seen in isolation would be considered good PR 🤷