Technology

from newsletter:

Have you ever found your mind wandering while watching a show or a movie as you become distracted once again by your smartphone? I confess it happens to me too often, requiring me to rewind to figure out what I missed — when what I should do is simply turn off my phone.

But Netflix apparently knows that most of us find it impossible to pay close attention when our phones are nearby. So the streaming giant is creating what are known as second-screen shows with distracted viewers in mind.

Today in The Conversation Canada, Daphne Rena Idiz of the University of Toronto delves into research she’s conducted on how Netflix shapes screen production in Europe, a region where the streaming giant has invested billions in original content. And, astonishingly, producers there have been told by Netflix executives to make shows that the audience can follow without looking at the screen.

She concludes: “The next time you’re watching a Netflix show and feel the urge to scroll during another repetitive voice-over, the question is: Are some shows written like this because the audience is disengaged, or is the audience disengaged because shows are written like this?”