Out of the loop

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What's going on with Google's search engine? (self.outoftheloop)

submitted 1 year ago by MadBabs to c/outoftheloop

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It all of a sudden became TERRIBLE and now I can't find anything? When did this happen? Why did this happen?

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[–] Hoxton 13 points 1 year ago

I’m guessing they meant SEO - Search Engine Optimisation. It’s much more complex than this, but essentially finding high volume search terms and writing website content based around those terms so your page shows up higher organically.

It’s why recipe pages or simple how to guides have paragraphs semi related text that sounds like it was written by committee. The content needs to be human readable, otherwise Google flags it as spammy, but at the same time it only serves to drive up clicks based on those search terms.