this post was submitted on 08 Feb 2025
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Awards are meaningless. “NYT bestseller”, just as meaningless.
Books are personal, like art, you probably will not actually like the vast majority of what you see. Even if you appreciate the effort that went into it you wouldn’t want it hanging in your home. Some of it is just hotel art. Mass produced for consumption, everyone sees it, but it has no staying power at all. A lot of books are crap, and I really like books.
Around 2010, I worked for a company where one project was to increase the social profile of our company. We hired a marketing company to help us improve how our CTO, CEO, CFO, all the C-level folks looked to the public. Pretty much, throwing money to make these people get famous, so the company to could make money from all the news.
A year later, CFO was on talk shows discussing his new book, which was a NYT best seller. The book was garbage and full of content scraped from a dozen other "thought leaders".
The thought leader circlejerk where hundreds of them have ghost writers write their shit, all of them tell the same 10 stories, all of them quote each other, all of them buy their way onto NYT best sellers list because some thought leader friend wanted to do the same so they inflate the sales. Then the Ted talks, the podcast tours, the constant INNOVATORS bs. Yuck.
Yep. The recycling of profundity.
I’d rather read a book that had “NYT Least Best Seller”