this post was submitted on 05 Feb 2025
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Teslas turn toxic as sales crash in Europe and the UK | EV sales in the region are growing, but not for Tesla (arstechnica.com)
submitted 1 day ago by ForgottenFlux to c/technology
166 comments fedilink hide all child comments
 

Early car sales data for January is starting to arrive from countries across the pond, and they paint an alarming picture for Tesla. Sales are crashing in France, Germany, and the UK—all affluent countries that are key markets for Tesla's electric vehicles. Coming on the heels of a large financial miss, it's just one more problem for the automaker.

Tesla sales dropped around 13 percent across Europe in 2024, but so far this year, the scale of the problem is far greater. In France, sales of new Teslas fell by 63 percent, while total car sales in the country fell by just 6 percent, with EV sales dropping just half a percent.

Germany was already looking like lost ground for Tesla—its 41 percent drop in 2024 accounted for most of Tesla's lost sales across Europe. That must make the 59 percent drop in German Tesla sales recorded during January even more painful on the profit and loss statements.

Across the Channel, the British auto industry just released its sales data for January. Here, Tesla sales fell less precipitously—just 12 percent. However, battery EV sales were 35 percent higher in the UK in January 2025 than in January 2024. The cake is growing, but Tesla is getting to eat less and less of it.

In fact, no Tesla cracked the UK's top 10 best-seller list last month, something that has regularly happened in the past, although that may be due to having just two models for >sale in most markets.

Large declines have also been recorded in Sweden (44 percent), Norway (38 percent), and the Netherlands (42 percent).

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[–] RunawayFixer 7 points 11 hours ago

Pickups have their uses in Europe as well. Where I live, it seems like most pest controllers (rat catchers, an easy to clean open trunk is probably very nice) and land surveyors prefer them over other vehicles. They all use smaller sensible size pickups from Japanese brands though.

I think I've spotted only 2 different modern USA oversized pickups in traffic. Both full black, never a speck of dirt on them, always tailgating someone. They are vastly outnumbered by the sensible pickups, but you just can't miss spotting them in traffic.