this post was submitted on 28 Jan 2025
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Asklemmy
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Never seen a discount that deep. Felt weird
Sometimes a store will discount a certain product way below its value in order to attract customers to visit the store (and buy other things at regular price along with their bargain item). It's called a "loss leader".
If it wasn't this, then the manufacturer could be discontinuing the flavor or the store could be trying to get rid of their stock of this brand because they want to switch to another one.
It's working too. OP has ice cream and this store on his mind way after purchase.
You can find discounts sometimes like that with dairy. A farm might produce a lot of milk and before it goes bad they have to turn it into to something. Some companies can make the product in bulk and then sell it at a discount because supply and demand.
I've seen crazy deals with shredded cheese. Like buy 2 bags get 3 free at my grocery store. That's sooo much cheese, but they would get more profit selling it at a discount then letting the dairy expire.
Buy one get one is super common. Just a step above!
They're the deals that get you back in the building. take a loss on one product and you can drive up sales of others.