this post was submitted on 27 Jan 2025
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Empty screenings are not unusual. I've been to a lot of movies where I'm the only one in there.
In 2013 it was around $8. So for a $4044 take your looking at about 505 tickets sold. It's likely they probably got about 80-90% of this on the Friday and Saturday which is about 18-20 seats per theater per night for the opening.
All that said, yea the numbers are low but it's not entirely on the movie itself, this is the effect of marketing and availability. We contrast this with something like 50 Shades of Grey which is lower rotten tomatoes and lower IMDB but pulled in about a half billion because they marketed the hell out of it.
I suggest you look at the bestsellers list on any online bookstore, it's 50% smut.
50 shades did well because horny women are an underappreciated demographic.